Content Design
We design motion and real-time content that looks crisp on projection or LED—and that holds up after opening night. From brand systems and generative looks to pre-rendered sequences and seasonal refreshes, we deliver a pipeline that’s easy to update and measured against clear performance targets.
What We Deliver
Content Systems — brand-safe visual language, templates, and rules
Real-Time Packs — TouchDesigner/Unreal looks with controllable parameters
Pre-Rendered Libraries — resolution-correct loops & sequences (with variants)
Audio & Sound Design — optional sound beds synced to cues/timecode
Specs & Tooling — render sheets, color/contrast guidance, naming & versioning
Handoff & Ops — playlists, schedules, operator notes, and refresh cadence
Budget & Timeline (typical starting ranges)
Real-Time Content Pack — $12k–$40k · 1–3 weeks
Pre-Rendered Pack — $8k–$35k · 1–3 weeks
Content System (brand toolkit) — $25k–$80k · 3–6+ weeks
Seasonal Refresh — $5k–$20k · 3–10 days
Drivers: number of looks/variants, resolution & aspect(s), render time, integration with show control, and approvals.
Process
Discovery & Mood — goals, KPIs, surfaces/LED pitch, motion/brand guardrails
Styleframes & Motion Tests — contrast/readability, brightness and pixel density checks
System Design — parameters, presets, color modes, seasonal variants
Production — real-time builds or render queue with naming/versioning
QA & Calibration — on-device tests, brightness/ghosting checks, align to playback fps
Handoff & Refresh Plan — playlists, documentation, and a refresh schedule
Performance & Accessibility
Target native playback fps; avoid strobing that can cause discomfort.
Maintain contrast and readable motion at viewing distance/pixel pitch.
Provide safe modes and brightness caps for high-ambient or sensitive spaces.
Deliver color-corrected assets for projection vs. LED (different gamuts/black levels).
Case Studies {#case-studies}
(Swap with your projects; link each title to its page.)
Immersive Dinner — Content System
Brand-safe templates with seasonal variants; staff can swap playlists. See project →
Founder’s Office — Low-Touch Loops
Quiet, premium motion aligned to a workday schedule. See project →
Mycocube — Generative Behaviors
Sensor-responsive visuals with parameter presets for events. See project →
FAQs {#faq}
Real-time or pre-rendered—how do we choose?
If you need live control or sensor response, go real-time. If you want predictable playback and lighter ops, pre-rendered libraries are efficient.
What formats do you deliver?
We match your pipeline: real-time projects (TD/Unreal) or rendered sequences (ProRes/h.264/h.265/PNG) at target resolution, frame rate, and aspect.
Can our team update content later?
Yes. We document templates, naming, and presets. You can request seasonal refreshes or use the toolkit in-house.
Do you score audio as well?
We can provide sound beds and event cues or integrate with your audio team and show control.
Who owns the content?
Per the SOW, you own delivered assets. We retain internal tools/libraries; everything needed to run the system is handed off.